This year, due to COVID-19 US Open was closed off and was only viewable on TV. Even though a lot of people were not able to have the same experience as before, we still wanted people to be excited about US Open and keep their traditions going from home.  

Our goal was to make Grey Goose the partner people wanted by giving them the tools and inspiration they need to keep their favorite US Open pastimes alive through creativity and ingenuity. Enjoying the US Open by screen and watching from home isn’t the “new” normal. It's the “better” normal. There are hundreds of new doors to open in terms of how you watch, where you watch, and who you watch it with.