There were are a lot of challenges facing us this 2020 holiday season, but instead of lamenting them, we wanted to use them to our advantage. 

Things being distant and digital cuts out a massive list of things we might not like about the holidays and can inspire a reimagination of the things we love the most. Because cherishing our holiday traditions doesn’t mean we have to cherish everything about them, just the best parts.  

So in this year's 2020 holiday campaign, we are going to take a look back at what may be considered “less than wonderful” holiday memories and juxtapose those with this years “different but might just be better” new holiday moments. And, of course, only celebrating the best moments pairs well with only the best vodka.